EMAIL & SMS MARKETING EMAIL & SMS MARKETING
YOUR GUIDE TO CUTTING-EDGE EMAIL & SMS MARKETING
Gone are the days of relying solely on traditional mail. With the staggering number of 353.3 billion emails and texts sent daily combined, email and SMS marketing has emerged as an incredibly powerful tool. At ABI Design, our team specializes in harnessing the potential of email & SMS marketing. We can assist you in effectively segmenting your lists, creating visually appealing email and text blasts, and implementing a compelling marketing strategy. Our goal is to optimize open rates, nurture leads, and ultimately drive real revenue for your business.
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WHY IS EMAIL & SMS MARKETING GREAT FOR YOUR BUSINESS
Email & SMS marketing is a highly effective means of driving conversion. It enables you to attract new clients, nurture potential clients, and retain existing clients. Moreover, it offers one of the highest returns on investment compared to other customer engagement strategies.
With our tailored email marketing services, your message will capture attention in every inbox, resulting in substantial time and cost savings in communicating with your target audience.
SPEAK TO AN EXPERT
EFFECTIVE CAMPAIGNSElements of Successful Email & SMS Marketing:
LIST SEGMENTATION
To maximize the effectiveness of email & SMS marketing, it is important to target the right audience. By segmenting your list, you can deliver relevant content to specific sections of your audience, increasing the likelihood of conversions. Whether you're aiming to engage customers at different stages of the buyer's journey or seeking to expand your subscriber list, our team is equipped to provide expert guidance and implement strategies that drive results.
BEAUTIFUL RESPONSIVE EMAIL DESIGNS
Our objective is to create a seamless Email marketing experience for both you and your recipients. Just as websites are often viewed on mobile devices, it's essential to have a responsive email design. Whether we utilize user-friendly, editable templates or develop custom-coded HTML designs, our team strives to ensure that your emails look visually appealing and perform optimally across all devices.
TESTING
Email & SMS marketing, similar to digital advertising, involves a learning process. While it's essential to have an initial understanding of what resonates with your subscribers, our team continues to gather valuable insights over time. We conduct tests on various elements such as subject lines, pretexts, special offers, and send times. By accumulating knowledge and data, we continuously optimize your strategy to maximize its performance and achieve the best possible results.
TRACKING AND OPTIMIZATION
We meticulously monitor the performance of your campaigns, tracking metrics such as open rates, bounce rates, and click-through rates. Each email provides valuable insights into your audience's preferences and areas where we can enhance our approach. Within a day of sending an email, we can evaluate its effectiveness and determine if it was a resounding success or if adjustments need to be made to achieve better results.
TYPES OF EMAIL MARKETING
- Welcome Emails
- Newsletters
- Exclusive Offers
- Drip Campaigns
TYPES OF SMS MARKETING
- Welcome Texts
- Exclusive Offers
- Drip Campaigns
PAIRING SERVICESPAIRING SERVICES
SERVICES THAT PAIRS NICELY WITH EMAIL & SMS MARKETING
FAQS
WHAT IS A GOOD EMAIL OPEN RATE?
Our aim is to achieve open rates in the impressive low 20s and beyond. A fantastic email campaign open rate is 24% and higher! At ABI Design, we have the expertise to segment your lists and validate email addresses, ensuring that your emails are sent to individuals who are genuinely interested, engaged, and highly likely to convert.
SHOULD I BUY AN EMAIL LIST?
No! Purchasing email lists disregards the crucial aspect of obtaining opt-in consent from subscribers. Rather than resorting to buying email lists, let's focus on building your own organically. By implementing sign-up forms on your website and social media platforms, we can cultivate a genuine and engaged subscriber base.
WHAT IS THE BEST TIME TO SEND AN EMAIL?
Typically, Tuesday and Thursday mornings emerge as the most favorable days to send emails. It's essential to target your audience when they are most inclined to check their inboxes. The morning and mid-afternoon windows present ideal opportunities to ensure your emails are seen and engaged with by recipients.
WHAT IS A/B TESTING IN EMAIL MARKETING?
One of the most widely used A/B testing methods in email marketing focuses on the subject and preview text. This involves sending different variations of subject lines to different segments of your audience, allowing us to determine which performs most effectively.
